Update
AdSense, AdMob and Google Ad Manager — the publisher side
TL;DR
Most ad tooling stops at the buy side. These three cover the sell side — earnings, RPM, eCPM, fill rate and mediation performance — which means a publisher can analyse monetization in the same place they analyse acquisition, rather than in three separate dashboards.
What shipped
- AdSense — earnings, RPM, CTR and coverage by day, country, ad unit and platform.
- AdMob — app earnings, eCPM, fill and format split, plus mediation-waterfall analysis ranking ad sources by observed eCPM.
- Google Ad Manager — publisher ad-server yield: per-site and per-ad-unit revenue, impressions, eCPM, CTR and fill rate.
- Two built-in monetization skills shipped alongside, so the analysis follows a consistent method rather than being re-derived each time.
Why this is unusual
Publisher-side coverage is close to uncontested among AI ad tools — almost all of them are buy-side only. For anyone running both acquisition and monetization, having them answerable in one run is the difference between a real margin picture and two half-pictures.
Frequently asked questions
- Are the publisher integrations read-only?
- Yes — AdSense, AdMob and Ad Manager connect for analysis. Ad Manager ad-hoc reporting additionally requires a read-write connection scope.
- Does it cover AdMob mediation?
- Yes — mediation-waterfall optimization, ranking ad sources by observed eCPM per mediation group, with fill-rate gaps and the iOS vs Android split.