Agent Planners vs Adalysis
Adalysis is a mature PPC auditing, monitoring and rules platform for Google Ads and Microsoft Ads — 100+ automated checks plus a rules engine you configure. Agent Planners is an agentic alternative: agents plan and execute the work from a plain-language goal, pause every write for approval, add Google Analytics / BigQuery / Search Console, and compute true ROAS from your own data.
What is Adalysis?
Adalysis is PPC management, auditing and rules-based automation software for search advertising — it audits, monitors and optimizes Google Ads and Microsoft Ads with 100+ prebuilt checks, strong ad A/B testing, and a custom rules engine. It's popular with agencies and in-house brand teams.
Agent Planners vs Adalysis at a glance
| Agent Planners | Adalysis | |
|---|---|---|
| Model | Agentic — agents plan and execute from a goal | Auditing + rules engine you configure |
| Human approval | On for every write by default (in-app or email); auto-approve is opt-in per task and still stops at the guardrails | Rule-gated — you set rules, they run 24/7 |
| True ROAS via your own BigQuery / CRM | Yes | No — works off ad-platform data |
| Platforms | Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Snapchat, Reddit, Pinterest, DV360, CM360, Google Analytics, Search Console, BigQuery, Shopify | Google Ads + Microsoft Ads (search only) |
| Per-agent model choice (AI Gateway) | Yes | — |
| Bring-your-own tools (MCP / Composio) | Yes | — |
| Pricing | Usage credits; free tier (2,500/mo, no card) | 30-day trial, then ad-spend-based (verify) |
| Best for | Goal-driven ops + first-party ROAS + approval | Deep manual auditing across Google & Microsoft |
Where Adalysis is strong
- Deep, automated auditing — 100+ checks run daily across the account.
- Strong ad A/B testing and a granular rules engine in one toolset.
- Covers both Google and Microsoft search — handy for cross-engine accounts.
Where Agent Planners is different
- Agents execute from a plain-language goal instead of rules you build and maintain.
- Every write pauses for human approval rather than rules auto-running once enabled.
- Adds Google Analytics, BigQuery and Search Console, and joins your own data for true ROAS.
- Per-agent model choice and bring-your-own MCP tools.
Which should you choose?
Pick Adalysis if you want a deep, manual auditing and rules toolkit across Google and Microsoft search.
Pick Agent Planners if you'd rather an agent ran the work end-to-end — with first-party ROAS and an approval gate on every change. Both let you start free.
Frequently asked questions
- Is Agent Planners an Adalysis alternative?
- Yes — instead of configuring audits and rules, you describe a goal and agents plan and execute it, pausing every write for approval. It also adds Google Analytics/BigQuery and computes true ROAS from your own data.
- Does Adalysis require approval for changes?
- Adalysis is rule-gated: you define the rules and they run automatically. Agent Planners asks for human approval on every write by default; auto-approve is opt-in per task and still runs each write through the guardrails.
- Does Adalysis support Meta?
- Adalysis focuses on Google Ads and Microsoft Ads (search). Agent Planners connects Google Ads and Microsoft Advertising natively too, plus Meta, TikTok, LinkedIn, Snapchat, Reddit, Pinterest, DV360, CM360, Google Analytics, Search Console, BigQuery and Shopify.