Agent Planners vs Adalysis
Adalysis is a mature PPC auditing, monitoring and rules platform for Google Ads and Microsoft Ads — 100+ automated checks plus a rules engine you configure. Agent Planners is an agentic alternative: agents plan and execute the work from a plain-language goal, pause every write for approval, add GA4 / BigQuery / Search Console, and compute true ROAS from your own data.
What is Adalysis?
Adalysis is PPC management, auditing and rules-based automation software for search advertising — it audits, monitors and optimizes Google Ads and Microsoft Ads with 100+ prebuilt checks, strong ad A/B testing, and a custom rules engine. It's popular with agencies and in-house brand teams.
Agent Planners vs Adalysis at a glance
| Agent Planners | Adalysis | |
|---|---|---|
| Model | Agentic — agents plan and execute from a goal | Auditing + rules engine you configure |
| Human approval | Mandatory on every write (in-app or email) | Rule-gated — you set rules, they run 24/7 |
| True ROAS via your own BigQuery / CRM | Yes | No — works off ad-platform data |
| Platforms | Google Ads, GA4, BigQuery, Search Console (Meta/TikTok on roadmap) | Google Ads + Microsoft Ads (search only) |
| Per-agent model choice (AI Gateway) | Yes | — |
| Bring-your-own tools (MCP / Composio) | Yes | — |
| Pricing | Usage credits; free tier (2,500/mo, no card) | 30-day trial, then ad-spend-based (verify) |
| Best for | Goal-driven ops + first-party ROAS + approval | Deep manual auditing across Google & Microsoft |
Where Adalysis is strong
- Deep, automated auditing — 100+ checks run daily across the account.
- Strong ad A/B testing and a granular rules engine in one toolset.
- Covers both Google and Microsoft search — handy for cross-engine accounts.
Where Agent Planners is different
- Agents execute from a plain-language goal instead of rules you build and maintain.
- Every write pauses for human approval rather than rules auto-running once enabled.
- Adds GA4, BigQuery and Search Console, and joins your own data for true ROAS.
- Per-agent model choice and bring-your-own MCP tools.
Which should you choose?
Pick Adalysis if you want a deep, manual auditing and rules toolkit across Google and Microsoft search.
Pick Agent Planners if you'd rather an agent ran the work end-to-end — with first-party ROAS and an approval gate on every change. Both let you start free.
Frequently asked questions
- Is Agent Planners an Adalysis alternative?
- Yes — instead of configuring audits and rules, you describe a goal and agents plan and execute it, pausing every write for approval. It also adds GA4/BigQuery and computes true ROAS from your own data.
- Does Adalysis require approval for changes?
- Adalysis is rule-gated: you define the rules and they run automatically. Agent Planners makes human approval mandatory on every write by default.
- Does Adalysis support Meta?
- Adalysis focuses on Google Ads and Microsoft Ads (search). Agent Planners is Google Ads / GA4 / BigQuery / Search Console-first, with Meta and TikTok on the roadmap.