Agent Planners vs Revealbot
Revealbot (now rebranding to Birch) is a rule-based ad-automation tool: you author condition/action rules that run on a schedule across Meta, Google, TikTok and Snapchat. Agent Planners replaces hand-authored rules with agents that reason about your goal, plan steps, and pause every write for approval — and it joins your own BigQuery data for true ROAS.
What is Revealbot?
Revealbot is an advanced rule-based automation platform for performance marketers. You build rules from dozens of condition types, and Revealbot checks them on a schedule and executes the actions across Meta, Google Ads, TikTok and Snapchat. It is being rebranded to Birch.
Agent Planners vs Revealbot at a glance
| Agent Planners | Revealbot | |
|---|---|---|
| Model | Agentic — agents reason and plan from a plain-language goal | Rule-based — you author condition/action rules |
| Human approval | Mandatory on every write (in-app or email) | Rules auto-execute once enabled (you set the logic) |
| True ROAS via your own BigQuery / CRM | Yes | No first-party / BigQuery blend marketed |
| Platforms | Google Ads, GA4, BigQuery, Search Console (Meta/TikTok on roadmap) | Meta, Google Ads, TikTok, Snapchat |
| Setup | Describe the goal — no rules to maintain | Build and maintain rules per scenario |
| Per-agent model choice (AI Gateway) | Yes | — |
| Pricing | Usage credits; free tier (2,500/mo, no card) | Spend-tiered, from ~$49–$99/mo (verify current) |
| Best for | Goal-driven ops with an approval gate | Teams that want granular, deterministic rules |
Where Revealbot is strong
- A powerful, granular rules engine with many condition types and reliable cross-platform execution.
- Good Slack / reporting integrations for automated alerts.
- Deterministic behavior — rules do exactly what you specify.
Where Agent Planners is different
- No rules to hand-author or maintain — agents reason from your goal and plan the steps.
- Every write pauses for human approval instead of auto-executing once a rule is on.
- Joins your own BigQuery / CRM data for true ROAS, and adds GA4 / Search Console plus bring-your-own MCP tools.
Which should you choose?
If you want precise, deterministic automation and enjoy authoring rules, Revealbot is excellent at that.
If you'd rather describe an outcome and have an agent plan it — with a human approval gate and first-party ROAS — Agent Planners is the more hands-off, judgment-aware option.
Frequently asked questions
- Is Agent Planners a Revealbot alternative?
- Yes — instead of authoring rules, you describe a goal and agents plan and execute it, pausing every write for approval. It also blends your own BigQuery data for true ROAS.
- Do Revealbot rules need approval to run?
- No — once you enable a rule it auto-executes on its schedule. Agent Planners is the opposite: every write waits for human approval by default.
- Is Revealbot the same as Birch?
- Revealbot is rebranding to Birch; it's the same product line. This comparison reflects its public positioning as of 2026 — verify current details on their site.