AI agent for AdMob: app monetization and mediation-waterfall optimization
The agent reads AdMob's app-monetization reporting — estimated earnings, eCPM, impressions and per-ad-source mediation performance broken down by app, ad format and country — so a mobile publisher can track ad revenue health alongside user-acquisition spend without stitching together exports by hand. Reads run on admob.readonly; app, ad-unit and mediation-group writes pause for your approval. Its mediation report ranks the ad sources in each mediation group by observed eCPM and fill rate, turning "which network should move up the waterfall" into a concrete, evidence-backed recommendation — and, with your approval, applies it by updating the mediation group.
Connecting it, and what it asks for
- 1Open Integrations and click Connect on the AdMob card.
- 2Sign in with the Google account that owns the AdMob account.
- 3Name the app and ad format in your goal.
admob.readonly for reads; admob.monetization for app, ad-unit and mediation writes. Google gates the monetization methods behind its own limited-access review, independently of us. A first goal worth typing: Rank the ad sources in my main mediation group by observed eCPM and fill, and say what to move.What the agent does with AdMob
- Reads estimated earnings, eCPM and impressions by app, ad format and country.
- Runs mediation-waterfall optimization analysis — ranks ad sources by observed eCPM within each mediation group and computes per-source fill rate to spot ordering wins and unfilled demand.
- Splits performance iOS vs. Android by joining report rows to your app inventory.
- Cross-references AdMob revenue with app-store or analytics data and your Google Ads/Meta Ads user-acquisition spend.
Real use cases
| Goal you'd type | What the agent does |
|---|---|
| "Compare eCPM by ad format — rewarded vs. interstitial vs. banner — across our apps this month." | Pulls the format-level breakdown across every connected app. |
| "Which country is driving the most AdMob revenue, and does that match where we spend on user acquisition?" | Joins AdMob country-level earnings with Google Ads/Meta Ads spend by country to check ROI alignment. |
| "Audit our mediation waterfall — which ad source should move up?" | Ranks every ad source by observed eCPM and fill rate within each mediation group, and names the specific group and reordering worth testing. |
| "Is any mediation network underperforming the waterfall average?" | Reads per-source mediation performance and flags networks pulling below the blended eCPM or filling a fraction of their requests. |
Guardrails
App, ad unit and mediation-group writes are available to every organization. One Google-side caveat that is not ours: every AdMob monetization method sits behind Google's limited-access gate, so a 403 asking you to contact your account manager is the expected answer unless your account is allowlisted.
Frequently asked questions
- Can the agent change my AdMob mediation setup?
- The tools exist — create and update mediation groups, create apps and ad units, configure adapter mappings — available to every organization and approval-gated. But Google gates every AdMob monetization method behind limited access, so a 403 asking you to contact your account manager is the expected answer unless your account is allowlisted.
- Can it combine AdMob revenue with user-acquisition spend?
- Yes — comparing AdMob earnings by country against your Google Ads or Meta Ads UA spend by country is one of the more common goals for mobile publishers.
- Do I need one connection per app?
- No — AdMob reporting is read across your account, broken down by app, so a single connection covers your whole app portfolio.