AI agent for AdMob: app monetization and mediation-waterfall optimization
The agent reads AdMob's app-monetization reporting — estimated earnings, eCPM, impressions and per-ad-source mediation performance broken down by app, ad format and country — read-only (admob.readonly), so a mobile publisher can track ad revenue health alongside user-acquisition spend without stitching together exports by hand. Its mediation report ranks the ad sources in each mediation group by observed eCPM and fill rate, turning "which network should move up the waterfall" into a concrete, evidence-backed recommendation you apply in the AdMob console.
What the agent does with AdMob
- Reads estimated earnings, eCPM and impressions by app, ad format and country.
- Runs mediation-waterfall optimization analysis — ranks ad sources by observed eCPM within each mediation group and computes per-source fill rate to spot ordering wins and unfilled demand.
- Splits performance iOS vs. Android by joining report rows to your app inventory.
- Cross-references AdMob revenue with app-store or analytics data and your Google Ads/Meta Ads user-acquisition spend.
Real use cases
| Goal you'd type | What the agent does |
|---|---|
| "Compare eCPM by ad format — rewarded vs. interstitial vs. banner — across our apps this month." | Pulls the format-level breakdown across every connected app. |
| "Which country is driving the most AdMob revenue, and does that match where we spend on user acquisition?" | Joins AdMob country-level earnings with Google Ads/Meta Ads spend by country to check ROI alignment. |
| "Audit our mediation waterfall — which ad source should move up?" | Ranks every ad source by observed eCPM and fill rate within each mediation group, and names the specific group and reordering worth testing. |
| "Is any mediation network underperforming the waterfall average?" | Reads per-source mediation performance and flags networks pulling below the blended eCPM or filling a fraction of their requests. |
Guardrails
The connection is read-only — the agent can't change ad units, mediation waterfalls or app settings in AdMob. It's for monitoring and cross-referencing revenue, not configuring monetization.
Frequently asked questions
- Can the agent change my AdMob mediation setup?
- No — the connection is read-only (admob.readonly). It ranks your ad sources by observed eCPM and fill rate and recommends the exact waterfall change worth making; applying it stays a manual step in the AdMob console.
- Can it combine AdMob revenue with user-acquisition spend?
- Yes — comparing AdMob earnings by country against your Google Ads or Meta Ads UA spend by country is one of the more common goals for mobile publishers.
- Do I need one connection per app?
- No — AdMob reporting is read across your account, broken down by app, so a single connection covers your whole app portfolio.