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AI agent for organic social: Facebook Page, Instagram and X posts, drafted, scheduled and published with approval

TL;DR

Organic social is its own tool family, separate from Meta Ads and X Ads. Each Facebook Page, Instagram account and X profile is an account you can pick for a task, a schedule or a project. Drafts, scheduled and published posts sit in one queue the app, agents, MCP, the REST API and projects share. Publishing, scheduling, editing and deleting a post always wait for a person; a draft, a cancel and a Facebook unpublished post do not.

Connecting it

  1. 1For Facebook Pages and Instagram, open Integrations and press Connect (or Re-authorize) on the Meta Pages & Leads card. Accept every permission Facebook lists — publishing needs pages_manage_posts for Pages and instagram_content_publish for Instagram.
  2. 2Each Page your Facebook login manages, and each Instagram professional account linked to one, becomes its own account. A Page needs your role's CREATE_CONTENT task to publish; the card says what is missing.
  3. 3For X, press Connect on the X Organic card (separate from X Ads) and sign in to X.
  4. 4Pick the accounts for the task, then write the goal — for example "draft three posts about our autumn sale for the Page and X, for next week".

What the agent reads

  • Every connected Page, Instagram account and X profile, whether it can publish and which permission is missing.
  • Recent posts, one post with its metrics, and engagement for a post or the account (Page and Instagram insights need their insights permissions).
  • The queue: drafts, scheduled, published and failed posts, with the project each belongs to.
  • Each network's publishing limits — Instagram's 100 API posts per 24 hours, X's 280 weighted characters, Instagram's 2,200-character caption and 30 hashtags.

What the agent changes — public posts wait for a person

  • Drafts — saved in the queue, nothing sent to the network. Post text can be drafted per network from a brief, checked against the limits.
  • Schedule and publish — at a time or now. Instagram and X have no scheduling API, so the queue publishes the post on time.
  • Edit and delete published posts where the network allows it: Facebook edits only posts this app made, X allows edits within 30 minutes, Instagram cannot edit through its API.
  • Cancel a draft or a scheduled post before it goes out.
Publishing, scheduling, editing and deleting always wait for a person — in the app, on a schedule, in a project, over MCP and the REST API — even with auto-approve on and from an autonomous API key. A draft, a cancel and a Facebook unpublished post (not shown on the Page) are ordinary changes that follow your approval setting.

Things worth knowing before you plan around it

  • Organic posts and paid ads are different APIs and different permissions: the agent never uses Meta Ads or X Ads tools for a post.
  • X charges per post read and per post written; those calls are billed in your workspace's credits.
  • A post made inside a project shows on the project page, and moves with its plan item when the item's dates change.
  • There is no raw request lane for organic social: every public post goes through the typed tools, which check limits, remove duplicates and wait for a person.

Frequently asked questions

Can Agent Planners post to my Facebook Page, Instagram and X?
Yes. It drafts, schedules, publishes, edits and deletes organic posts on Facebook Pages, Instagram professional accounts and X profiles, and reads their engagement. Every public post waits for your approval, even with auto-approve on.
Can it schedule Instagram and X posts?
Yes, through Agent Planners' own queue — neither network has a scheduling API, so the queue publishes the post at the time you approved.
Will it post the same thing twice?
No. One queue is shared by the app, agents, MCP, the REST API and projects, and a post already queued for an account is reused rather than created again.
Is this the same as Meta Ads or X Ads?
No. Organic posts are their own connection and tools; paid campaigns stay on the Meta Ads and X Ads integrations.
Connect organic social and try it on your own account

Start free — 2,500 credits a month, no credit card. Reads are free; every write waits for you.

Start free

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How the agent works

Getting started
Connect an ad account, write a goal in plain language, and approve what the agent ships. The five-minute path from sign-up to your first optimization.
Approvals & workflow
Plan → approve → execute. How every write pauses at an approval gate, in-app or by email magic-link, with pre-approval, auto-approve, stale-state checks and the audit log.
Agent playbooks
Concrete, multi-step jobs the agent runs end-to-end — audits, budget rebalancing, search-term mining, remarketing, PMax, and cross-account cleanups. Copy a goal and go.
Connect your platforms
Natively connect Google Ads, Microsoft Advertising, DV360, Campaign Manager 360, Search Ads 360, Meta Ads, TikTok Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, X Ads, Spotify Ads, Google Ad Manager, AdSense, AdMob, Google Analytics, Search Console, BigQuery, Tag Manager, Merchant Center, YouTube, Klaviyo, HubSpot, GitHub, Shopify, SHOPLINE and Stripe — plus 250+ more apps (Gmail, Outlook, Slack, Notion, Salesforce…) via Composio and your own tools via custom MCP. Pick accounts with the context picker and run one task across an entire MCC.