Does Agent Planners support X Ads?

Yes. Ten reads and eight approval-gated writes on X's Ads MCP cover accounts, funding, campaigns, line items, promoted posts, targeting, performance, status, line-item budgets, bids, paused creates and the server's other tools by name; the deletes that exist wait for a person every time.

Can the agent spend money on its own?

Only if you let it. By default every write waits for your approval. Under auto-approve or an autonomous API key, a budget or bid change far outside the current value — or above the absolute ceiling — is withheld for a person, and new campaigns and line items always start paused.

Can it delete campaigns?

No — X's Ads MCP has no campaign or line-item delete, so the agent pauses instead. The deletes the server does offer (audiences, cards, pixels, media, tags) are not reversible and need a person's approval every time.

Which X account should I connect with?

Any X account with a role on your ads account (ads.x.com → Settings → Users). The agent sees exactly the ads accounts that login can manage.

Advertising

AI agent for X Ads: campaign reports, budgets, bids and paused-first builds

TL;DR

X Ads connects through X's own sign-in (OAuth 2.0) to X's Ads MCP server and reads every ads account your X login can access. The agent reports on performance within the limits X sets, pauses and re-budgets what you approve, and builds campaigns and line items that start paused. There is no campaign delete on this API — pause is the stop — and the deletes that do exist (audiences, cards, pixels, media) wait for a person every time.

Connecting it, and what it asks for

1Open Integrations and click Connect on the X Ads card.
2Sign in to X with the account that has a role on your ads account (ads.x.com → Settings → Users), and allow access.
3Pick the ads account for the task, then write the goal.

The authorization asks for three scopes: ads.read, ads.write and offline.access (the last one is what lets the connection renew itself — without it the grant dies in two hours). Nothing about your posts, messages, likes or followers is requested. Your X login must have access to at least one ads account (create one at ads.x.com, or be added to an existing one); otherwise the connect succeeds and the account list stays empty with that reason until you Sync accounts.

What the agent reads

Every ads account your X login reaches, with its business, time zone, approval status and currency.
Funding instruments, and whether they can currently pay for delivery.
Campaigns (name, funding instrument, status) and line items — the ad groups that carry the objective, placements, budgets, bids, goal and dates — plus promoted posts and targeting criteria.
Performance by campaign, line item, promoted post or the whole account, per day, per hour or in total. X allows seven days and twenty ids per request; the agent splits a longer question and merges the answer.
Any other read of X's Ads MCP by name — cards, pixels (web event tags), custom audiences, the media library, posts usable as creatives, reach, placements, and the targeting searches for locations and interests.

What the agent changes — all of it approval-gated

Pause and activate campaigns and line items. Activation is X's own separate step, and a line item serves only once its campaign is active too.
Budgets — a line item's daily and total budget (on this API a campaign carries no budget of its own). The object is read first and the approval shows it before and after.
Bids on line items, with the bidding strategy.
Create campaigns and line items. Every one starts paused, whatever the request said; the budget goes on the line item.
Targeting — add criteria one by one (locations, interests, keywords, followers, age, gender, platform, language).
Everything else the server offers, by name — attach a post to a line item, write a promoted-only post, create a pixel, an audience, a card or a tracking tag.

There is no campaign or line-item delete on X's Ads MCP — pause is the stop, and a status of DELETED through any write is refused outright. The deletes that do exist (a custom audience, a card, a pixel, a media item, a tag, an app list) and removing a targeting criterion (a line item with no criteria serves broad) wait for a person on every lane: never auto-approved, never part of a batch, never on a schedule, never from an autonomous API key.

Things worth knowing before you plan around it

One X login can reach many ads accounts, so every call names the selected account; an id that belongs to another account is X's "not found".
The connection speaks X's official Ads MCP server (the transport X offers apps on its Ads Starter plan); the older REST Ads API is not used.
Amounts are shown in each ads account's own currency, in whole units — X's micro-units are converted at the boundary.
Metrics finalize with a delay, so reviews end at yesterday; days follow the ads account's time zone.
Budgets and bids meet an absolute ceiling, and a change far outside the current value waits for a person even under auto-approve.

Frequently asked questions

Does Agent Planners support X Ads?: Yes. Ten reads and eight approval-gated writes on X's Ads MCP cover accounts, funding, campaigns, line items, promoted posts, targeting, performance, status, line-item budgets, bids, paused creates and the server's other tools by name; the deletes that exist wait for a person every time.
Can the agent spend money on its own?: Only if you let it. By default every write waits for your approval. Under auto-approve or an autonomous API key, a budget or bid change far outside the current value — or above the absolute ceiling — is withheld for a person, and new campaigns and line items always start paused.
Can it delete campaigns?: No — X's Ads MCP has no campaign or line-item delete, so the agent pauses instead. The deletes the server does offer (audiences, cards, pixels, media, tags) are not reversible and need a person's approval every time.
Which X account should I connect with?: Any X account with a role on your ads account (ads.x.com → Settings → Users). The agent sees exactly the ads accounts that login can manage.