Update
Alerts and anomaly detection across eight platforms
TL;DR
Monitoring that doesn't depend on anyone remembering to look. Threshold rules fire on conditions you define; statistical anomaly detection catches the things you didn't think to define a rule for. Both run on a schedule, dedupe so the same anomaly doesn't email you daily, and cover the platforms you actually run.
What shipped
- Threshold alert rules — conditions like "CPA above X for N days" with email delivery, created in the UI or conversationally through the agent.
- Percent-change conditions measured against a trailing baseline, not just absolute thresholds.
- Statistical anomaly detection covering 11 of 12 platforms, weekday-aware so Monday isn't flagged for looking unlike Sunday.
- Threshold alerts extended from four to eight platforms, adding AdSense, AdMob, Ad Manager and Search Console.
- Persisted deduplication, so a continuing anomaly notifies once rather than every run — plus a cooldown window per rule.
Why both kinds
A threshold rule only catches what you predicted. Statistical detection catches shape changes you never wrote a rule for — but on its own it's noisy. Running both, with dedup and cooldowns, is what makes always-on monitoring survivable rather than something you mute after a week.
Frequently asked questions
- Which platforms have anomaly detection?
- Statistical anomaly detection covers 11 of 12 connected platforms. Threshold alert rules cover eight, including Google Ads, GA4, Meta, TikTok, AdSense, AdMob, Ad Manager and Search Console.
- Will a continuing problem email me every day?
- No — alerts are deduplicated against previously-seen anomalies and each rule carries a cooldown window, so an ongoing issue notifies once rather than on every run.