Do I need to know Google Ads to use an AI agent for it?

No — you describe what you want in plain language and the agent handles the query and analysis. It also explains what it looked at, which is how you build confidence in what it's telling you.

Can it change my campaigns without asking?

No. Every write — bid, budget, pause, new campaign — pauses for your approval first, and the account state is re-checked right before the change applies.

Is it cheaper than hiring an agency?

The free tier costs nothing and the first paid plan is $29.90/month, which is well below a typical management retainer — though an agency brings strategy and accountability an agent doesn't replace. Many small businesses use it to handle the routine work between agency touchpoints.

What if I don't have a Google Ads account connected yet?

You can still try it — there's a demo account with fixed sample data so you can see how the agent reasons before connecting anything real.

Can I stop it from touching certain campaigns?

Yes — protected campaigns go into account memory (for example, anything matching your brand campaign naming) and the agent respects that on every run.

For

AI Google Ads management for small businesses — without hiring an agency

TL;DR

Most small-business Google Ads tooling assumes you already know PPC — it hands you a rule builder, a script editor, or a wall of recommendations with no explanation. Agent Planners takes a plain-language goal instead, explains what it found, and stops for your approval before changing anything, which is the safety net that matters when nobody on the team can quickly undo a bad bulk edit.

Nothing to learn first

There's no query language, rule syntax or script editor between you and an answer. "Review last month and tell me where I'm wasting money" is a complete instruction — the agent pulls the data, reasons over it, and comes back with specifics you can act on, along with what it looked at to get there.

Start read-only, turn on writes when you trust it

1Connect your Google Ads account — reads are free and change nothing.
2Run a few audits: "What's my worst-performing campaign and why?", "Am I paying for searches that aren't relevant?"
3Read what it found and check it against what you already know about the account — this is how you calibrate trust.
4Once the analysis is consistently right, start approving the changes it proposes, one at a time.

The approval gate is the point

A small business rarely has someone who can spot and reverse a bad automated change quickly — which is exactly why nothing here writes on its own. Every bid change, budget move or pause waits for you to approve it, and the account is re-checked immediately before the change applies so a stale recommendation can't fire against an account that's since moved on.

Set your rules once

Things like "never pause anything with 'brand' in the name", a target cost per lead, or geos you never want to bid in go into account memory once, and the agent reads them on every future run — so you're not re-explaining your constraints every time you ask for something.

Guardrails live with the account, not with a single conversation — see Skills, memory & teams.

What it costs

Free tier: 2,500 credits a month, recurring, no credit card. Reads are free — you only spend credits when a task runs. The first paid tier is $29.90/month. Full detail on the pricing page.

Frequently asked questions

Do I need to know Google Ads to use an AI agent for it?: No — you describe what you want in plain language and the agent handles the query and analysis. It also explains what it looked at, which is how you build confidence in what it's telling you.
Can it change my campaigns without asking?: No. Every write — bid, budget, pause, new campaign — pauses for your approval first, and the account state is re-checked right before the change applies.
Is it cheaper than hiring an agency?: The free tier costs nothing and the first paid plan is $29.90/month, which is well below a typical management retainer — though an agency brings strategy and accountability an agent doesn't replace. Many small businesses use it to handle the routine work between agency touchpoints.
What if I don't have a Google Ads account connected yet?: You can still try it — there's a demo account with fixed sample data so you can see how the agent reasons before connecting anything real.
Can I stop it from touching certain campaigns?: Yes — protected campaigns go into account memory (for example, anything matching your brand campaign naming) and the agent respects that on every run.